Tips to Lower Google Ads CPC (Cost Per Click)

By Patrik Armitano, Posted April 10, 2023

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Improving your Cost Per Click (CPC) in Google Ads involves various strategies and tactics aimed at reducing the amount you pay for each click while maintaining or improving the quality and relevance of your ads. There are several ways to improve your CPC:

1. Keyword Optimization:

2. Quality Score Improvement:

3. Ad Extensions:

4. Negative Keywords:

5. Ad Scheduling:

6. Geotargeting:

7. Device Optimization:

8. Ad Position and Bidding Strategy:

9. Competitor Analysis:

10. A/B Testing:

11. Budget Management:

12. Conversion Rate Optimization (CRO):

Remember that optimizing CPC is an ongoing process. Regularly monitor your campaigns, analyze data, and make adjustments as needed to achieve the best results within your advertising budget.

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