Organic SEO or Google Ads? Which one should you implement in your practice?

By Daniel Palka, Posted February 15, 2023

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Both organic SEO and Google Ads are important for increasing visibility, reaching a targeted audience, achieving cost-effectiveness, measuring results, and complementing each other in a comprehensive digital marketing strategy for dentists.

  1. Increased visibility: Both organic SEO and Google Ads can help increase the visibility of a dental practice's website in search engine results, making it easier for potential patients to find and learn about the services offered.
  2. Targeted audience: Organic SEO and Google Ads allow dentists to target specific audiences based on keywords, location, and other factors, ensuring that their marketing efforts reach the right people.
  3. Cost-effectiveness: Organic SEO can be a cost-effective way to increase a website's visibility over time, while Google Ads can provide quick results with a well-targeted campaign.
  4. Measurable results: Both organic SEO and Google Ads provide measurable results, allowing dentists to track their return on investment and make informed decisions about their marketing efforts.
  5. Complementary strategies: Organic SEO and Google Ads can complement each other, with Google Ads providing quick results while organic SEO builds long-term visibility.

Some people prefer to only click on organic search results because they believe that they are more trustworthy and relevant, as they are not influenced by paid advertising. They trust that the website ranking higher in the organic search results has earned its place through relevance, authority, and expertise.

On the other hand, some people may only click on the first few search results, regardless of whether they are paid ads or organic results. They believe that the websites ranking higher in the search results are the most authoritative and relevant for their search query.

That's why it's important for dentists to focus on both organic SEO and Google Ads, as both strategies can help increase the visibility of their website and attract potential patients who prefer different types of search results. By using a combination of tactics, dentists can reach a wider audience and maximize their chances of attracting new patients through search engines.

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