Cost-effective marketing: A well-targeted Google Ads campaign will drive potential patients to your practice's website. You will be able to reach a large audience even with a limited budget.
Measurable results: Google Ads provide measurable results, allowing you to track your return on investment and make informed decisions about your marketing efforts.
Quick results: Google Ads work fast, allowing you to start seeing result within a short period of time.
Google Ads campaigns are paid listings at the top of Google search results. Google Ads are the most popular type of pay-per-click (PPC) campaign. Potential patients searching for your most important procedures will find your practice within the top section reserved for paying advertisers. Google Ads are the only option to immediately put your practice at the highest position without waiting for organic SEO to get you there, which could take months and is not guaranteed.
Google is the most popular search engine, receiving over 5 billion searches every day! Google search pages are a combination of paid ads and organic search results, which means that even if you’re ranking organically for a search term, your results are being pushed down the page, beneath your competitors with paid listings.
Watch below to learn how Google Ads will instantly put you on the first page.
Our team of Google experts will carefully build a campaign around your goals. We then monitor your campaign to make sure it delivers the best results possible for your practice.
Clue also optimizes what happens after the click. Once a potential patient lands on your website, there is a very short window to make them fall in love with your practice before they move on to the next search result. That's why Clue combines Google Ads with high-conversion landing pages optimized to convert potential patients into actual patients. Instead of ordinary clinical copy, Clue landing pages are engaging, interactive, beautifully-designed, and most importantly, generate appointments!
Both organic SEO and Google Ads are important for increasing visibility, reaching a targeted audience, achieving cost-effectiveness, measuring results, and complementing each other in a comprehensive digital marketing strategy for dentists.
Some people prefer to only click on organic search results because they believe that they are more trustworthy and relevant, as they are not influenced by paid advertising. They trust that the website ranking higher in the organic search results has earned its place through relevance, authority, and expertise. On the other hand, some people may only click on the first few search results, regardless of whether they are paid ads or organic results. They believe that the websites ranking higher in the search results are the most authoritative and relevant for their search query.
That's why it's important for dentists to focus on both organic SEO and Google Ads, as both strategies can help increase the visibility of their website and attract potential patients who prefer different types of search results. By using a combination of tactics, dentists can reach a wider audience and maximize their chances of attracting new patients through search engines.
Love your current website but it needs a little facelift? Add landing pages for the procedures you want to promote. Support your Google Ads and other Pay-per-click campaigns with landing pages that convert more visitors to patients in your chairs!
We have over 10 years of experience managing successful campaigns for dental practices across the country.
Setting up and maintaining a Google Ads campaign is a complex and never-ending process. Your time is better spent treating patients and creating beautiful smiles.
Best of all, you can come to us with all of your questions and concerns, rather than dealing with Google support team who are Clueless about dentistry.